studio standby 
a creative design studio

Saramonic is a professional audio equipment brand known for its innovative and user-friendly designs, Saramonic offers a wide range of products, including wireless microphone systems, shotgun microphones, lavalier mics, and audio interfaces. 

As a mid-to-high-end brand, Saramonic’s brand identity is no longer match its target consumer considering the current brand visual situation, while website still serving as a vital brand portal for both consumers and distributors, playing a key role in showcasing the brand image, presenting products, driving purchase conversions, and delivering customer support.

This presents an important opportunity for future brand enhancement and digital marketing strategies.

Redesign the existing brand visuals to establish a high-end brand image.Make Saramonic’s design stand out and be easily recognizable. 

The visual identity of a brand plays a crucial role in shaping brand awareness and loyalty. It is one of the key ways for a company to convey its brand philosophy and values to the outside world, helping to establish a unique image and personality, differentiate itself from competitors, and enhance brand recognition and credibility. This design project constructs Saramonic's visual identity system from three dimensions—brand colors, product appearance features, and brand culture—creating a cohesive framework from the external to the internal to build consumer awareness of the Saramonic brand.

Inspired by Mark Rothko’s masterpiece Orange, Red, Yellow, which embodies energy, creativity, and warmth, this proposal suggests adopting orange as a key color in Saramonic’s visual identity. This bold choice reflects vibrancy and innovation, aligning with the brand's mission to redefine audio experiences. By integrating orange, Saramonic can establish a distinctive and emotionally resonant brand image that stands out in the market.