studio standby 
a creative design studio

BOYA is a brand that primarily specializes in providing audio equipment, particularly microphones and related accessories. It is known for offering high-quality, affordable products suitable for a variety of uses, from casual recording and podcasts to professional videography and broadcasting.

To create a unique, cohesive, and engaging visual identity that highlights BOYA's quality, affordability, and versatility, while appealing to both professionals and content creators. The redesign should:

Boost Brand Recognition/Ensure Consistency/ Balance Quality and Affordability/ Build Emotional Connection/ Modernize Digital Presence/ Attract Younger Audiences.

The BOYA brand redesign strategy aims to position the brand as a global leader in affordable, high-quality audio equipment by modernizing its identity, strengthening its digital presence, and connecting emotionally with customers. By focusing on consistency, creativity, and user engagement, the goal is to build stronger recognition and foster deeper relationships with content creators and audio enthusiasts worldwide.

GEN Z LIFESTYLE - 5 MINUTES FOCUS THEORY